American Philatelic Society AP Display Advertising

Ad Sizes and Rates

Display advertising information available in .pdf format
Ad Sizes and Rates page available in .pdf format

Width x Depth

Cost per Contract Rate

Space Unit	Inches	Picas	12x Rate	6x Rate	1x Rate
Full page	7.31 x 10	43.5 x 60	$ 900	$ 1,012	$ 1,125
2/3-page vertical	4.75 x 10	28.5 x 60	745	839	932
2/3-page horizontal	7.25 x 7.5	43.5 x 45	745	839	,932
1/2-page horizontal	7.25 x 5	43.5 x 30	593	668	741
1/2-page vertical	3.5 x 10	21 x 60	593	668	741
1/3-page horizontal	4.75 x 5	28.5 x 30	420	472	525
1/3-page vertical	2.25 x 10	13.5 x 30	420	472	525
1/4-page vertical	3.5 x 5	21 x 30	320	360	400
1/6-page horizontal	4.75 x 2.55	28.5 x 15	215	243	269
1/6-page vertical	2.25 x 5	13.5 x 30	215	243	269
1/8-page (business card)	3.5 x 2	21 x 12	163	183	204
2-inch Rateholder	2.25 x 2	13.5 x 12	110	124	138
1-inch Rateholder	2.25 x 1	13.5 x 6	58	65	72
Rates are in effect through December 2010 issues.

Printing Information
Trim size: 8 3/8 x 10 13/16 inches
Actual page image area: 7 5/16 x 10 inches
Bleed: 8 5/8 x 11 1/4 inches
Line screen: 133 lines per inch
Technology: computer-to-plate
Press: web
Binding: saddle-stitch

Color/Special Position Premiums
Color — full-page: $300
Color — ¼-page and up: $150
Inside front cover:* 20%
Opening page:* 20%
Opposite table of contents:* 20%
Centerspread:* 50%
Inside back cover:* 20%
Outside back cover:* 25%
Editorial positioning:** 20%
*Requests for special positions must be made at least two months in advance of desired publication date.
**If you request that your ad be tied to a particular feature,
we guarantee only that your ad will run in close proximity.

Multi-Column Price List Ads
We DO NOT provide typesetting service for ads containing extensive price lists. These ads are accepted on disk only, and we charge $50 per hour, 1 hour minimum for the time required to produce your ad.

Digital Files
If digital files are not properly sized, or do not otherwise meet our specifications, you will be charged $50 per hour for modifications necessary to produce your ad. You may send your ads via e-mail, on CD, or zip disk. You may also post your ad to your ftp site. We are not responsible for color quality of digital files sent without a hard copy proof to verify color shades.

Discounts
Frequency discounts — Your rate is based on the number of advertisements run within a contract year. You may use a variety of ad sizes to fulfill your contract.
Agency discounts — We do not provide discounts to advertising agencies. While we welcome the opportunity to work with agencies, we emphasize that their commissions are the advertiser’s responsibility.

Billing Information
Your advertising invoice is generally mailed on the 15th of each month. Payment is due upon receipt of invoice. You may request that your ads be charged automatically to your VISA or MasterCard.

Overdue Accounts
A late payment of 1 1/2 percent per month is added to advertising accounts that are more than 60 days past due. We encourage all advertisers to keep their accounts up-to-date. Failure to pay for advertising can result in expulsion from the Society, legal action, and/or court fees.

“If you want to be known in the
        philatelic trade, the AP is the
        place to advertise!”
          Fred Schmitt, Schmitt Investors Ltd.